Firstly, let’s define what market research  According to Wikipidea, Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Traditionally, market research encompassed...

If you are not posting everyday, your opponent is posting everyday! This briefly describes the size and importance of social media to your business. So, let’s firstly define social media marketing. Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on...

In the 1990s the term Digital Marketing was first used. The digital age took off with the coming of the internet as it allowed users to find the information they wanted but did not allow them to share this information over the web. Up until then, marketers worldwide were still...