Uncategorized

Firstly, let’s define what market research  According to Wikipidea, Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Traditionally, market research encompassed four major disciplines: primary, secondary, …

Why do you need Market research before starting a business? Read More »

If you are not posting everyday, your opponent is posting everyday! This briefly describes the size and importance of social media to your business. So, let’s firstly define social media marketing. Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks …

The importance of social media marketing to your business Read More »

In the 1990s the term Digital Marketing was first used. The digital age took off with the coming of the internet as it allowed users to find the information they wanted but did not allow them to share this information over the web. Up until then, marketers worldwide were still unsure of the digital platform. …

The era of digital marketing Read More »

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. The rational question here is: What will I benefit from having an …

Search Engine Marketing Read More »

Whether you’re starting a new ecommerce company, or looking to take your current business to the next level, the strength of your brand plays a critical role in your potential success. But before we discuss what role does it play, we need to know first what branding is. According to hubspot website Branding is the …

Branding, and why do you need it Read More »