In the 1990s the term Digital Marketing was first used. The digital age took off with the coming of the internet as it allowed users to find the information they wanted but did not allow them to share this information over the web. Up until then, marketers worldwide were still unsure of the digital platform. They were not sure if their strategies would work since the internet had not yet seen widespread deployment.
Since then, the digital space has witnessed an accelerating growth passing by yahoo launching, google launching and in the beginning of the millennium, the launching of social media platforms.
This continuous evolution has generated new tools, these tools allow us to reach a more specific audience with much less cost and to monitor the performance of our reach in a systemized manner.
Our tools have evolved a lot since then and digital marketing has become a big science with so many details to follow and lots of dos and don’ts.
Social media marketing, Search engine optimization, web development, branding, customer journey, conversion rate and lots of other terms that may leave you clueless, feeling that this era is not meant for you and that you need to go back in time to the classic age where everything was much simpler!
Surprisingly, It wasn’t!
It was very complicated and people couldn’t evaluate the results of their work as they were working blindly and the analysis tools were so primitive.
This is why our results nowadays are much better than before through the digital tools in the digital marketing era.
Having lots of questions and inquiries we are sure regarding how to use all of these tools to develop your business.
Just Contact us and we will guide you all the way long.