If you are not posting everyday, your opponent is posting everyday!
This briefly describes the size and importance of social media to your business.
So, let’s firstly define social media marketing.
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
The social media platforms include facebook, Instagram, tiktok, twitter, youtube and alot more.
Everyone of those platforms needs its own strategy, tone of voice, type of content and is attached to a specific audience.
The platform is usually selected based on the type of business and the required audience.
For example, if your brand targets youth it is better to use instagram and tiktok.
If it targets another business then linkedin would be the perfect platform to target through.
If you are targeting a variety of people it is important to assure your existence upon facebook.
Sometimes some platforms are used more than others in other countries, so if your business is in that country you should focus on using this platform more than others.
There are general rules that you should take in consideration if you want to ensure a successful marketing and good results on social media.
- Identify your audience.
- Define your goals and KPIs.
- Allocate your resources wisely.
- Use multiple platforms.
- Post relevant content regularly.
- Interact with followers.
- Always maintain professionalism.
- Reflect your brand identity.
- Prioritize quality over quantity.
- Measure your results.
If you want to know more about social media marketing, just contact us!